50% Efficiency Gain

A leading healthtech company preparing for IPO engaged Supergreen to redesign a core internal tool used by care providers and administrators to manage patient outreach and coordination. The system had become cumbersome and inefficient, slowing productivity and creating frustration among users.

The goal was to reimagine the experience through a human-centered design process—identifying pain points, validating improvements, and delivering a faster, clearer, and more intuitive product for daily use.

Challenge
The existing workflow tool suffered from cluttered layouts, unclear hierarchy, and repetitive actions. Providers relied on it to schedule hundreds of patients each day, but inefficiencies led to delays and errors. The company sought to improve user satisfaction and measurable productivity without disrupting existing infrastructure.

Our challenge was to:

• Streamline core workflows while maintaining reliability

• Reduce visual noise and cognitive load

• Make key patient information easy to find and act on

• Design for scalability as the platform evolved

Approach
We applied a human-centered design process from discovery through delivery, involving real users throughout.

Key activities included:

• User Reference Panel: Conducted virtual sessions with 12 users across roles to uncover habits, frustrations, and priorities that informed all major design decisions.

• Problem Framing: Defined targeted “How might we…” questions to guide ideation around workflow friction, hierarchy, and navigation.

• Iterative Design & Testing: Simplified layouts and tables, clarified hierarchy, and validated improvements through rapid prototyping and user feedback.

• Developer Collaboration: Partnered closely with engineering to ensure smooth handoffs and implementation accuracy.

Outcome
The redesign significantly improved usability and efficiency:

• Enhanced Workflow: Daily scheduling capacity increased by roughly 50%, from 150–200 to 200–300 patients per day.

• Modern UI: A clean, structured interface improved scanability and reduced cognitive load.

• Positive User Response: One administrator described it as “bringing our platform from AOL to the future.”

The project not only elevated current performance but also shaped the company’s roadmap for analytics, personalization, and AI-assisted scheduling—laying the foundation for scalable innovation ahead of its IPO.

Lessons Learned
Engaging users throughout the process built trust, validated assumptions, and delivered measurable gains. The effort demonstrated how human-centered design can drive enterprise-level business outcomes—transforming both product efficiency and user confidence.