Health & Wellness
Gamifying a wellness experience to inspire healthier habits and influence enterprise strategy.
Industry:
Healthcare
Role:
Strategy and Design
Tineline:
6 Months
Client Type:
Fortune 100
Designing for Behavior Change in Health and Wellness
As part of a Fortune 100 healthcare company’s innovation initiative, we were asked to reimagine how digital tools could help people build and maintain healthier habits. Existing wellness programs offered information but lacked motivation and emotional connection.
Challenge
Create a mobile-first experience that inspired consistent engagement, integrated credible gamification, and demonstrated how design could improve wellness outcomes.
Approach
Drawing on behavioral psychology and gamification research, we designed an interactive experience that made healthy behavior feel rewarding. The prototype featured personalized wellness journeys, visual progress tracking, and evidence-based encouragement. Leaders could explore the design and see how behavior-driven UX could improve long-term engagement.
Outcome
The concept reshaped the company’s approach to digital wellness, shifting focus from short-term participation to sustained motivation. It influenced the product roadmap and introduced design principles that combined behavioral science with positive, approachable interaction.