Cost Transparency
Making healthcare pricing understandable and actionable for consumers.
Industry:
Healthcare
Role:
Strategy and Design
Tineline:
6 Months
Client Type:
Fortune 100
Creating Transparency in Healthcare Costs for Consumers
A Fortune 100 healthcare provider wanted to make medical cost data understandable and useful to consumers. Our team designed a proof-of-concept experience that turned complex pricing data into clear, visual insights.
Challenge
Healthcare cost data is fragmented and hard to compare. The goal was to simplify it, reveal meaningful differences across demographics and geography, and model what true transparency could look like.
Approach
We collaborated with data and policy teams to design an interactive interface that visualized costs by region, condition, and demographic factors. The responsive prototype let leaders explore real data through maps, filters, and charts, showing how transparency could drive trust and better decisions.
Outcome
The concept influenced the company’s product roadmap, establishing principles for data visualization and consumer transparency. It helped leadership see how design could translate complexity into clarity.