Better by Design: How User Experience Accelerates Growth, Loyalty & Innovation
Better by Design: How User Experience Accelerates Growth, Loyalty & Innovation
Better by Design: How User Experience Accelerates Growth, Loyalty & Innovation
Now available in digital, paperback, and hardcover editions.
Lessons from inside Fortune 100 healthcare, financial services, and the tools your employees use every day.
Lessons from inside Fortune 100 healthcare, financial services, and the tools your employees use every day.
If you're a business leader, you already know how hard it is to build digital tools that work well—for your customers, your employees, or your bottom line.
But here’s the truth: most digital experiences aren’t broken because of bad intentions. They’re broken because they were built in isolation. Teams guess at what users need, optimize for short-term goals, and rush to deliver… only to discover that usage is low, costs are high, and people are frustrated.
This book shows you a better way.
Better by Design helps executives understand how great user experience (UX) isn’t just about design. It’s about business. You’ll learn how to:
Spot the hidden UX issues that erode growth
Align stakeholders around what users really need
Avoid the most expensive UX mistakes before they happen
Scale UX practices across teams and functions
Use design to drive measurable business outcomes
Drawing on decades of experience working with companies in healthcare, financial services, and enterprise software, Better by Design is packed with practical guidance, real-world examples, and a clear path for making UX a strategic advantage inside your organization.
